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Powder Partners with AMD to Revolutionize AI Workflows for Gamers and Gaming Creators

Powder Partners with AMD to Revolutionize AI Workflows for Gamers and Gaming Creators

Las Vegas, January 9, 2025 – Powder is thrilled to announce a strategic partnership with AMD, a global pioneer in high-performance computing. This collaboration will redefine gaming and creative workflows through the power of Neural Processing Units (NPUs), positioning AMD-powered devices as the ultimate choice for gamers and content creators.

Two revolutions defined modern computing. In 1971, the CPU enabled general-purpose processing, powering tools like spreadsheets and web browsers. In 1999, the GPU unlocked parallel computing, transforming gaming, animation, and AI.

Today, a third revolution is here: the neural processing unit (NPU). Purpose-built for AI workloads, NPUs are reshaping computing—delivering unparalleled speed, privacy, and personalization for gamers, creators, and tech innovators alike.

Real-time AI: The power of NPUs

NPUs excel at running AI models locally and in real-time, enabling tasks that were previously slow or impractical. One compelling use case is live video analysis, where NPUs instantly detect and edit gaming highlights. This innovation offers three critical benefits:

  • Speed: Offline processing can take five minutes per hour of video, interrupting workflows. NPUs deliver near-instant results, keeping creators and gamers in the zone.
  • Efficiency: On-device processing can consume less energy than cloud-based alternatives, aligning with sustainability goals and low infrastructure costs.
  • Privacy: By keeping data local, NPUs eliminate many risks associated with cloud transfers.

These advantages turn gaming PCs into next-level creative tools, redefining how users interact with their hardware while creating new opportunities for OEMs and ecosystem partners to meet consumer demand.

Powder: AI for gamers and creators

With an estimated 1.86 billion PC gamers worldwide, Gen Z leads the charge. Not only do 86% of them play games, but 65% create content. Powder—an AI agent—leverages NPUs to simplify and elevate content creation, transforming gaming PCs into personalized creative hubs.

Powder automatically identifies key gaming highlights—from epic wins to hilarious team moments—and edits them into platform-ready montages for YouTube, TikTok, Shorts, or Discord. Its personalization features, like AI captions (released), green screen, facemasks, and multiplayer montages—coming in 2025—add emotional depth to gaming clips, turning them from static footage into engaging stories.

By processing everything locally, Powder delivers cutting-edge speed, privacy, and energy efficiency. Gamers can focus on playing while Powder transforms their gameplay into shareable masterpieces. For creators, this means effortless workflows. For hardware brands, it’s a key differentiator.

Ecosystem collaboration: Scaling NPU adoption

The transformative potential of NPUs lies in collaboration across the tech ecosystem. Powder’s partnerships with AMD and OEMs exemplify this approach. Backed by $12M in partnerships, Powder will be preloaded on OEMs’ devices, giving gamers instant access to cutting-edge AI tools. For AMD, Powder demonstrates how NPUs redefine gaming innovation, positioning AMD hardware as essential for next-gen experiences.

These partnerships deliver measurable results:

  • AMD: Showcases NPUs as game-changers in gaming and video editing, elevating hardware value.
  • OEMs: Strengthens OEMs’ appeal by integrating AI-driven creator tools, driving customer loyalty.
  • Powder: Gains access to cutting-edge hardware and scales its reach globally.

At CES, Powder and AMD will showcase how NPUs unlock these possibilities, offering attendees a firsthand look at the future of gaming content creation. This milestone reflects not only technical innovation but also Powder’s role in shaping the next chapter of gaming and computing.

The NPU revolutionizes workflows; it’s about empowering gamers and creators to unlock their full creative potential. With Powder at the forefront, AI PCs become indispensable tools for next-gen gaming and creativity.

Are you ready to lead the charge? Visit our website (powder.gg) or join Powder and AMD at CES to experience the future of gaming innovation.

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💡If you're a gamer, content creator, or video editor looking to save time and money clipping short, shareable highlights and creating montages from your latest gameplay sessions or long streams, get access to Powder for PC (Windows) now. Powered by AI.💡Learn more about Powder at our website or join our Discord, Twitter, Instagram, TikTok, and LinkedIn communities!