Powder Announces a Multi-Year Strategic Alliance with OMEN to Deliver AI-Assisted Video Editing at the Edge, Powered by NPUs
Las Vegas, January 7, 2025 – Powder, an innovator in AI-powered gaming video solutions, is excited to announce a multi-year strategic alliance with OMEN to bring AI-assisted video editing to gamers and gaming creators from CES 2025. Powder’s cutting-edge software, preloaded on OMEN devices, leverages Neural Processing Units (NPUs)¹ to deliver real-time, AI-powered video clipping and editing at the edge, without compromising gaming performance.
Revolutionizing gaming content creation with NPU technology
NPUs represent a breakthrough in gaming technology by enabling efficient, high-speed AI inference directly on the device. Powder’s AI models run locally, powered by NPUs and optimized to use minimal CPU and GPU resources, ensuring near-instant video processing while maintaining optimal in-game performance. This technology empowers gamers and gaming creators to seamlessly capture and edit gameplay highlights, without lag or interruptions.
Empowering gamers and gaming creators with NPU technology
The rise of NPUs marks a new era in computing, offering unparalleled speed and efficiency for AI workloads. Powder harnesses this technology to:
- Automatically detect and clip key gaming moments in real-time, from epic wins to hilarious team interactions.
- Personalize content with advanced features like AI captions, multiplayer montages, and face masks—seamlessly integrated into gameplay highlights.
- Deliver platform-ready content for YouTube, TikTok, Shorts, Discord, and more.
With over 1.8 billion PC gamers worldwide, Powder is uniquely positioned to serve the growing demand for content creation tools tailored to gamers and gaming creators. By running entirely on-device, Powder’s solution aligns with gamers’ priorities of speed, privacy, and efficiency.
Alliance with OMEN and industry leadership
Powder’s strategic alliance with OMEN – the gaming PC brand of HP Inc. – reflects its commitment to fostering innovation across the gaming ecosystem. Through this collaboration, Powder aims to:
- Showcase cutting-edge NPU technology at CES 2025 with demonstrations of real-time AI-powered editing.
- Elevate the gaming experience for creators by integrating intuitive, high-performance AI tools directly into gaming workflows.
- Drive adoption of NPUs as a transformative technology for gaming and gaming content creation.
“We’re incredibly excited to collaborate with OMEN to bring our AI-powered video editing solution to the forefront at CES 2025 and beyond,” said Barthélémy Kiss, CEO at Powder. “This collaboration demonstrates the transformative capabilities of NPUs in enabling AI tools that are both powerful and efficient, delivering edge-powered video editing that enhances gaming and creator workflows worldwide.”
Why NPUs matter for gamers and gaming creators
Neural Processing Units (NPUs) are dedicated AI accelerators designed to execute machine learning workloads efficiently and at scale. Unlike traditional solutions that rely heavily on the CPU and GPU, NPUs process AI models locally with reduced latency and energy consumption. Powder’s integration harnesses the full power of NPUs to deliver AI-assisted video clipping and editing in real-time—turning gameplay highlights into shareable content seamlessly and efficiently.
This strategic alliance sets a new benchmark for AI tools in gaming and content creation. With NPU-powered local inference, gamers and gaming creators can now edit and share their most exciting moments in real time, unlocking new levels of creativity without sacrificing performance.
Experience Powder at CES 2025
Join Powder at CES 2025 to see the future of gaming content creation in action. Powder’s AI tools, powered by NPUs, unlock new levels of creativity and efficiency for gamers and gaming creators, setting a new benchmark for intuitive, high-performance editing solutions.
For more information about Powder and it's AI-powered tools, visit powder.gg.
About Powder
Powder is an AI-powered platform that helps gamers and gaming creators seamlessly record, analyze, edit, and share gameplay videos and gaming streams. Powder’s technology leverages advanced AI to deliver intuitive, on-device editing and automatic montage creation, empowering users to transform their gaming highlights into shareable content in seconds.
Media contact
- Geoff O’Donoghue
- Chief Operating Officer
- geoff@powder.gg
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¹ Features and software that require a NPU may require software purchase, subscription or enablement by a software or platform provider, and third-party software may have specific configuration or compatibility requirements. Potential NPU NPU inferencing performance varies by use, configuration, and other factors.
💡If you're a gamer, content creator, or video editor looking to save time and money clipping short, shareable highlights and creating montages from your latest gameplay sessions or long streams, get access to Powder for PC (Windows) now. Powered by AI.💡Learn more about Powder at our website or join our Discord, Twitter, Instagram, TikTok, and LinkedIn communities!