Powder Partners With Razer Cortex To Bring AI-Powered Video Editing to the Razer Cortex Add-ons Marketplace
The Razer Cortex Add-ons storefront, one of the most popular optimisation tools for Windows-powered PCs now offers users a world-class, AI-powered video editing suite: Powder.
PARIS, FRANCE: 7 MAY 2024 – Powder - the AI-driven platform that enables game content creators, enterprises, and brands to transform their streams into engaging social media-ready clips (“Ctrl+F for Video”) - has partnered with Razer, the world’s leading lifestyle brand for gamers, to bring its product to the Razer Cortex Add-ons storefront. With Powder’s suite of AI video editing tools, Razer Cortex users can now expedite and improve how they translate long-form content to short-form clips.
Powder’s AI-powered and emotionally-reactive clipping tool is designed specifically for gaming, identifying and highlighting essential moments from gaming streams, responding to laughter, or a raised voice. Powder offers both game-agnostic and game-specific AI, each trained on over 500 hours of gameplay. Game-specific AI tools are trained to automatically detect highlight moments from 30+ of the world’s most popular games, such as a ‘Victory Royale’ in Fortnite, or a kill in Rocket League. Game-agnostic AI is compatible with any game, trained to detect streamers’ emotions, vocal fluctuations, and spikes in chat activity to create highlights.
Razer Cortex is already used by millions of gamers to boost PC performance when gaming. The new Cortex Add-ons feature is designed to connect gamers with essential tools to amp-up their gaming even more. Directly within the Razer Cortex PC app, Add-Ons offers a marketplace for PC game add-ons, tailored to enhance your gaming sessions and help you stay ahead of the competition.
Powder’s own study of over 3,200 streamers found that they spend on average 53 hours a month - 630 hours a year - identifying clips, editing, and posting them - more time than they do actually streaming. With roughly 60% of creators experiencing burnout at some point in their career, Powder is offering Razer Cortex’s gamers, creators and streamers a solution to these time-intensive processes - and a faster, easier way to build their audience - giving them more time to create.
Barthélémy Kiss, CEO & Co-Founder at Powder, commented: “By saving streamers hundreds of hours a year, and allowing them to spend more time streaming - we’re happy to play our part in unleashing the creativity of Razer Cortex users. By partnering with Razer to offer Powder on the Cortex storefront, we're thrilled that Powder’s video editing tools will now reach and empower more streamers worldwide, particularly those who may need these capabilities the most.”
About Powder
Powder (powder.gg) is a Paris-based AI-driven platform that enables game content creators, enterprises, and brands to transform their game streams into engaging social media-ready clips. Co-founded in 2018 by Barthélémy Kiss, Powder has 20 employees and has raised $22M to date.
Powder’s PC app cuts, edits and helps distribute content, converting multi-hour streams into polished, fully optimised clips ready for social media sharing. It saves creators and teams upwards of 10 hours per week - approximately 520 hours a year - enhancing workflow, boosting content output, and reducing burnout.
About RAZER
Razer™ is the world’s leading lifestyle brand For Gamers. By Gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
With over 200 million users, Razer’s software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Gen Z, through Razer Gold – one of the world’s largest game payment services.
Razer is committed towards a sustainable future and is taking responsibility through its #GoGreenWithRazer movement. The brand aims to minimize environmental impact through its various initiatives, which includes using recycled materials, responsible design, and encouraging responsible product disposal.
Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.
For more information please contact: