Influence Podcast, Ep. 3: Content Creation Strategies for Gaming Streamers with Grace Mason of Sway Creations
Welcome back to Influence, the Powder podcast that dives into the heart of influencer marketing in the gaming industry. In our third episode, we're thrilled to welcome Grace Mason, the co-founder of Sway Creations, which helps influencers and brands with video editing, custom graphics, stream branding, post-production & other marketing tactics to help them stand out and grow.
In this episode, Grace opens up about her journey from streamer to professional video editor and gaming and sports talent manager, offering an exclusive look into the strategies that have made Sway Creations a beloved partner for creators like LuckyShots and Dee Rock and athletes like NFL runningback AJ Dillon to thrive online.
She walks us through the ins and outs of creating content that clicks, and managing a long, fruitful streaming career without burning out.
From how to build your followers from 0 to 100 to how to identify creator burnout and why you absolutely must post short-form videos on all - yes, all - of the social media platforms after your streams, check out the full video podcast on YouTube below:
Listen to the audio version:
- On Apple Podcasts
- On Spotify
- On Deezer
- On Amazon Music
- Influence is also available on Jiosaavn, Samsung, and Podcast Index
Chapters:
00:00 Introduction and Background: Grace Mason of Sway Creations
01:10 Getting First Clients
02:45 Differences Between Professional Athletes and Gaming Content Creators
04:10 What Makes a Great Stream? A Great Streamer?
05:18 Coaching Professional Athletes in Live Streaming
06:55 The Importance of Live Streaming vs. Short-Form Content
09:45 Balancing Live Streaming and Creating Short Form Content
11:20 The Challenges of Live Streaming for Many Hours
14:20 How to Get the Most of Your Stream Time
17:00 How to Go from 0-100 Subscribers
18:00 Networking and Collaborating with Other Streamers
20:15 What Creators Should Consider Before Their First Brand Campaign
23:32 Managing Time and Energy Effectively to Avoid Creator Burnout
27:00 Gaming Content Creation Trends: IRL Live Streaming
30:15 Skills for Success as a Video Editor
31:00 Skills for Success in Talent Management
33:04 Tips for Creators on Negotiating with Brands
35:00 How to Pick the Right Team (Video Editor, Agent)
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About Us
At Powder, we make it easy for gaming streamers to create short, shareable clips from their multi-hour streams with AI.
Tune into our previous podcast episodes with:
- Claudio Lima, founder and CEO of Druid Creative at the link here.
- Camille Martinache, co-founder of Black Soup at the link here.