4 Tips and Tricks to Know for Gaming Content on TikTok (According to TikTok)

TikTok, transcending its status as a social media giant, has intricately woven itself into the tapestry of entertainment, influencing diverse sectors from music to gaming.

With a global user base exceeding one billion, TikTok is pioneering disruptions in the gaming industry, a behemoth in entertainment that generates over $200B and captivates more than three billion players worldwide.

Creators from various backgrounds are enabling game discoveries through multifaceted entertainment daily. Whether it's a #FilmTok creator visualizing games as films, a #TravelTok creator sharing their on-the-road plays, or a #FoodTok creator turning favorite game icons into culinary delights, TikTok is the hub where gaming intertwines with all entertainment forms.

TikTok has carved out a niche as a pivotal platform for TikTok gaming content–where gamers on TikTok can discover and share content, making it a significant channel for gamers to learn about their next favorite title or engage with their existing favorite communities and lol-worthy memes.

With an impressive gaming audience that garners more than 30 billion monthly video views of the top 100 gaming-related hashtags in the US and a global entertainment study revealing that 82% of TikTok users engage in gaming at least once a week, TikTok stands as a colossal platform for gaming interaction and promotion.

TikTok also provides several resources on its own website for how creators can reach their audiences more successfully and maybe even go viral. And we looked through all of them, reading the pages from top to bottom so you don’t have to.

Below, we describe what we’ve learned. Check out these TikTok content tips and strategies tailored for gamers on TikTok that can help your content soar–thanks to a little close reading of the TikTok site itself.

Here are 4 tricks to succeed on TikTok (curated from content by TikTok itself):

Trick 1: Leverage TikTok's Creative Assistant

Utilize the TikTok Creative Assistant to enhance your content creation. This AI-powered tool aids in brainstorming ideas, understanding best practices, and finding inspiration, ensuring your content resonates with the TikTok audience. It facilitates your creative process, serving as a collaborative partner that helps you ideate better and faster, maintaining a meaningful and valuable presence on TikTok.

Trick 2: Understand and Apply the Power of Resonance for Ad Effectiveness

Resonance plays a pivotal role in the effectiveness of advertisements. Understanding its value is crucial for brands aiming to communicate effectively with their consumers on platforms like TikTok. Resonance, in the context of advertising, is the direct connection between content and consumers' interests, background, and culture. For TikTok for gamers, this means creating content that connects with the audience's interests, background, and culture, ensuring effective engagement with the TikTok gaming audience.

Following metrics on your own posts around engagement–from view rate to drop-off, likes, shares, comments, and more–is a good way to start optimizing around resonance. And with every post, aim to improve one or more of these metrics so you can speak directly to your audience and grow it over time.

Trick 3: Harness the Power of TikTok Analytics for Your Gaming Content

Speaking of analytics: TikTok analytics are a goldmine for gamers on TikTok creating content.

Understanding your analytics on TikTok can significantly enhance your content strategy, especially for gaming creators who wish to track the performance of their videos and understand their audience better.

Utilize TikTok analytics effectively by accessing a wealth of data about your content and followers, understanding your video performance metrics, and interpreting analytics thoughtfully.

This might mean understanding why a video “worked” or “bombed.” This might also entail decoding which “hook” in the first three seconds of your video was most effective to boost engagement. Or digging deeper into why a certain on-screen text and caption below combo worked so well for you. Think about all of the small details that go into creating the video and optimize those through trial and error with each subsequent video you create. The metrics can help give you a sign as to whether you’re improving the right things for your target audience.

Trick 4: Engage Your Audience with Auto Message Features on TikTok

TikTok introduced Auto Message, a set of direct messages for Business Accounts designed to enhance your ability to engage with users at scale, especially beneficial for gamers looking to build a community.

Utilize features like Welcome Message, Suggested Questions, and Keyword Auto-Reply to provide a warm welcome, enhance user experience, and provide instant and relevant replies.

Summary

In conclusion, for gamers, TikTok, with its expansive and engaged user base, offers a fertile ground for gamers and creators to sow the seeds of inventive and resonant content, blossoming into a vibrant community where gaming and diverse entertainment forms coalesce. Who knows? Maybe one day you'll grow a devoted enough audience to start making money on TikTok. On that day, check out this guide where we explain the ins and outs of what that might look like.

Leveraging tools and insights directly from TikTok, such as the Creative Assistant, understanding resonance in advertising, harnessing analytics, and employing automated messaging features, creators can navigate through the dynamic TikTok landscape with informed and strategic steps.

The goal is to reach the right audience with the right message in the right place at the right time–and you’ll only get a sense of whether you’re heading in the right direction by checking those analytics regularly and adapting ever-so-slightly. It can mean the difference between a viral video and a complete flop.

What also works on TikTok is a mix of authenticity–super specific moments that only you could experience–and generalizability–where the specific experience is relatable enough for a wide group of gamers on TikTok to relate.

It’s a reminder that success on TikTok is both an art and a science. Be sure to embrace both the data-driven strategies and the spontaneous, creative spirit that the platform cherishes–only the perfect balance between the two will help you produce the resonant posts you need.

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