Influence Podcast, Ep. 2: Tips for Navigating Gaming Influencer Marketing with Camille Martinache of Black Soup

Join Camille Martinache of Black Soup in our latest Influence podcast episode discuss how to navigate gaming influencer marketing campaigns.

Welcome back to 'Influence,' the podcast that dives into the heart of influencer marketing in the gaming industry. In our second episode, we're thrilled to welcome Camille Martinache, the co-founder of Black Soup, a leading gaming influencer agency.

In this episode, Camille opens up about his journey in the influencer marketing world, offering an exclusive look into the strategies that have made Black Soup a significant player in connecting brands like Riot Games, Epic, Bungie, Bethesda, and Focus Entertainment with influential gamers.

He walks us through the ins and outs of launching and managing a gaming influencer marketing campaign. And his over 10 years of experience lend insight into what role TikTok has in a gaming marketer's mix, as well as what evolving market dynamics mean for the relationship between influencers and brands.

From how to maintain brand safety and authenticity to the delicate balance between organic and paid relationships in the gaming influencer landscape, check out the full video podcast on YouTube below:

Listen to the audio version:

On Apple Podcasts
On Spotify
On Deezer
On Amazon Music
Influence is also available on Jiosaavn, Samsung, and Podcast Index

Chapters:

[01:00] Introduction: Meet Camille Martinache

[02:25] The Genesis of Black Soup and Its Role in Gaming Influencer Marketing.

[07:20] Finding the Right Influencer for Your Brand and Managing Brand Safety.

[10:33] Understanding the Keys to Success on TikTok.

[15:30] Paid vs Organic Influencer Relationships: Finding the Right Balance for Your Creator Program.

[20:15] Forecasting the Future: Trends in Gaming Influencer Marketing, including the Rising Costs of Influencer Marketing.

[27:30] How to Run Tests and Analyze Data to Ensure Influence Campaign Success.

[29:00] Running Influencer Campaigns in Fashion vs. Gaming.

[32:20] Advice for Influencers on Working with Brands.

Links mentioned:

Check out the creator program at Supercell as an example
The GameDiscoverCo newsletter covers how games go to market on TikTok often
Vinted is a secondhand fashion marketplace

About Us

At Powder, we make it easy for gaming streamers to create short, shareable clips from their multi-hour streams with AI.

Tune into other podcast episodes with:

Claudio Lima, founder and CEO of Druid Creative at the link here.
Grace Mason, founder and CEO of Sway Creations at the link here.